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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
special order parts

The Loss of Revenue from Special Order Parts

Is Your Process Benefitting You In The Long Run BY DAVID LEWIS For decades Dealership parts departments have developed strict guidelines for one of the most...

Saturday Morning Sales Meeting with Daivd Lewis

For more information on David Lewis, click here.
Keeping Salespeople Happy

Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals

Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for...
Vendor Presentations

Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific Days

Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS Anyone who operates a...
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers...
Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as...
Setbacks At Your Dealership

Train Yourself To Stop Using Excuses For Setbacks At Your Dealership

Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of...
Leadership

What is Leadership?

Not everyone is chosen to be a leader, but those that are realize their success lies in the success of the people they lead....
Trial Closes

Trial Closes – What Do They Really Accomplish?

Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS Anyone who...
Phone-Ups

Phone-Ups…Does Your Staff Sound Like Everyone Else?

Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom....

Take Pressure Off Your Service Techs with Chat Support Tools

Your service department is a busy place. Customers come to you on a daily basis to solve problems with their vehicles. They come in...
secure

How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
CallRevuvideo

Convert More Phone Leads with CallRevu’s Powerful AI Technology

On today’s show, we’re pleased to welcome Tom Harsha, Chief Product Officer at CallRevu, a call tracking and call monitoring solutions company. Tom is...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
people

How to Fix the Critical Errors that Are Preventing Your Dealership From Thriving

Do you watch business-based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel messages...

Creating a Brand Promise

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....