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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
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Straight Talk with David Lewis

This week on Straight Talk with David Lewis, David discusses handling negotiations and gives tips on dealership phone calls
special order parts

The Loss of Revenue from Special Order Parts

Is Your Process Benefitting You In The Long Run BY DAVID LEWIS For decades Dealership parts departments have developed strict guidelines for one of the most...

Saturday Morning Sales Meeting with Daivd Lewis

For more information on David Lewis, click here.
Keeping Salespeople Happy

Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals

Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for...
Vendor Presentations

Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific Days

Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS Anyone who operates a...
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers...
Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as...
Setbacks At Your Dealership

Train Yourself To Stop Using Excuses For Setbacks At Your Dealership

Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of...
Leadership

What is Leadership?

Not everyone is chosen to be a leader, but those that are realize their success lies in the success of the people they lead....
Trial Closes

Trial Closes – What Do They Really Accomplish?

Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS Anyone who...
break the ice

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
digital retailing

Are Digital Retailing Tools Promising More Than They Can Deliver?

Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
salesvideo

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Subaru Dealer Adam Arens on Training Your Salespeople in More Than...

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...

Eliminating Fixed-Ops Obstacles

 On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...