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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
Keeping Salespeople Happy

Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals

Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for...
Vendor Presentations

Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific Days

Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS Anyone who operates a...
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers...
Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as...
Setbacks At Your Dealership

Train Yourself To Stop Using Excuses For Setbacks At Your Dealership

Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of...
Leadership

What is Leadership?

Not everyone is chosen to be a leader, but those that are realize their success lies in the success of the people they lead....
Trial Closes

Trial Closes – What Do They Really Accomplish?

Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS Anyone who...
Phone-Ups

Phone-Ups…Does Your Staff Sound Like Everyone Else?

Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom....
Winning in business

What Winners do to Win: Winning in Business

Winning in business and in life is dependent upon your approach to your goals and dreams. BY DAVID LEWIS “A person either hates losing enough...
maintaining success

Make 2015 the Best Year Ever

If the last century taught us anything, it is that change and growth are the keys to developing and maintaining success in everything that...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
F&I

When Slow Times Can Actually Help F&I

Downtime. No deals. Few ups and just not a lot of activity. Tumbleweeds blowing through the lot. This is every dealer’s nightmare scenario. It...
automotive research

What’s Going on With Trump and Tariffs

President Trump’s race to make America’s economy great again pretty much stalled from the word “go” largely thanks to the Commander in Chief’s own...
GM

General Motors is Transforming Itself to Reflect a Transforming Industry

When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of...
software

The Next Ten Years: Transitioning from Hardware to Software

To anyone who’s tinkered with a car lately, it’s clear that the cars of today are not the same as those our forbearers drove....

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...