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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
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On this week’s episode of Straight Talk

This week on Straight Talk with David Lewis David Lewis goes over  Part 1 of 6 in a new series about overcoming customer objections in the...
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Straight Talk with David Lewis

This week on Straight Talk with David Lewis David discusses how to avoid restructuring a deal, and if you have to, how to do it...
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Straight Talk with David Lewis

This week on Straight Talk with David Lewis David talks about how to increase your demo ride. 
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Straight Talk with David Lewis

This week on Straight Talk with David Lewis David discusses the important of early management intervention and explains techniques on how to do it...
stay positivevideo

Straight Talk with David Lewis

This week on Straight Talk with David Lewis David answers a question concerning customer objections; customers that say they don't have a lot of time
diagnostic fees

Why Are You Still Charging Diagnostic Fees?

Staying Competitive in the Service Drive By David Lewis With the growing number of secondary repair shops competing for dealership customers these days it is hard...
stay positivevideo

Straight Talk with David Lewis

This week on Straight Talk with David Lewis David talks about how to get customers to take a demo ride.
arrogant customersvideo

Straight Talk with David Lewis

This week on Straight Talk with David Lewis David discusses arrogant customers as well as how to pick up traffic during slow business times at...
arrogant customersvideo

Straight Talk with David Lewis

This week on Straight Talk with David Lewis, David discusses how to take your productivity to the next level and how to handle the assertive...
arrogant customersvideo

Straight Talk with David Lewis

This week on Straight Talk with David Lewis, David discusses handling negotiations and gives tips on dealership phone calls
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
break the ice

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...