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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
COVID-19video

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...
manage stressvideo

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...
winvideo

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...
salespersonvideo

Dealing with Competition as a Car Salesperson

As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that...
successvideo

What Stops a Salesperson From Achieving Success?

On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status...
Saturday Morning Sales Meetingvideo

Selling Your Personality

 Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today's Saturday Morning Sales Meeting, David Lewis...
Customersvideo

Putting Yourself in the Customer’s Shoes

Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...
negotiationvideo

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
objectionsvideo

Responding to Out of Line Objections

 On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
rejectionvideo

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
TikTokvideo

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....
LotLinxvideo

CBT News Market Update: LotLinx CEO Len Short & Bloomberg Auto Analyst Kevin...

As macroeconomic conditions begin to stabilize and consumers slowly resume their pre-pandemic lives, a lot of auto retail markets saw an uptick in sales...
car

Middle and Upper-Class Car Buyers Spending Actively

The second-quarter car sales reports tell a story that few care to recall. The pandemic response sent more than 45 million Americans into the...
trade agreement

The New Trade Agreement is in Force: How It Affects Auto Retail

On July 1st, the trade agreement that replaces the decades-old North American Free Trade Agreement became active. The United States-Mexico-Canada Agreement, or USMCA, is...
unemployment

4.8M Americans Back to Work in June – What It Means for Dealers

The Employment Situation report released by the Bureau of Labor Statistics from July 2nd spells out a significant increase in employment for June 2020....

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...