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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
winvideo

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...
manage stressvideo

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...
Saturday Morning Sales Meetingvideo

Selling Your Personality

 Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today's Saturday Morning Sales Meeting, David Lewis...
slowvideo

How to Be Productive When Traffic is Slow

On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...
technologyvideo

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
objectionsvideo

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
Customersvideo

Putting Yourself in the Customer’s Shoes

Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...
phone-upvideo

Why You Need to Master the Phone-Up

 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...
ride-sharevideo

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
social mediavideo

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick...

 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
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Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...

 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...