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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
salespersonvideo

Dealing with Competition as a Car Salesperson

As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that...
successvideo

What Stops a Salesperson From Achieving Success?

On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status...
Saturday Morning Sales Meetingvideo

Selling Your Personality

 Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today's Saturday Morning Sales Meeting, David Lewis...
Customersvideo

Putting Yourself in the Customer’s Shoes

Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...
negotiationvideo

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
objectionsvideo

Responding to Out of Line Objections

 On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
rejectionvideo

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
slowvideo

How to Be Productive When Traffic is Slow

 On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...
sales processvideo

Picking the Right Car in the Sales Process

 One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David Lewis of...
Zo Rahimvideo

Cox Automotive’s Zo Rahim Shares His Insight into Retail Automotive Results for March

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Zo Rahim, Manager of Economics and Industry Insights at Cox...
Mark Tewartvideo

5 Pieces of Advice from Veteran Trainer Mark Tewart to Weather the Coronavirus

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How...
Paul J. Dalyvideo

Paul J. Daly Discusses the Big Takeaways from his Automotive State of the Union...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Paul J. Daly, Founder and CEO of Congruent Story, and...
Boniface Hiers Kiavideo

How Boniface Hiers Kia is Changing its Business Strategy to Protect Staff and Serve...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Justin Jarek, General Manager of Boniface Hiers Kia in Melbourne, Florida....
new model

Will New Model Releases and Concepts be Delayed?

On March 29th, the organizers of the North American International Auto Show officially pulled the plug on the 2020 event. Scheduled to run from...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
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