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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
winvideo

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...
salespeoplevideo

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...
customers' fearsvideo

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.
appraisalvideo

Addressing Customer Concerns Through the Appraisal Process

On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why...
sales processvideo

Picking the Right Car in the Sales Process

 One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David Lewis of...
salespersonvideo

Dealing with Competition as a Car Salesperson

As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that...
dealershipvideo

Getting your Car Shopper in the Dealership to Buy

 People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up....
manage stressvideo

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
objectionsvideo

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
conferences

Why Dealers Should Send Their Employees to These 6 Upcoming Automotive Conferences

Auto dealerships are always looking for new strategies that will help them keep up with (or pass) their competition. Many individuals think of conferences...
compliance officers

Do Dealerships Really Need Compliance Officers?

The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and...
dealersvideo

How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning

On today's show, we're pleased to welcome back Hugh Hathcock, owner of ReconVelocity and Kalah McCoy, Executive Vice President at ReconVelocity. The pair discuss...
team

Six Motivational Quotes Dealers Can Use to Inspire Their Team

Fifty-three percent of workers in the United States are disengaged at the workplace. The numbers have gotten better since 2017, but they are still...
tariffs

New Developments in the On-Going Auto Tariffs Saga

For the last several months, the Trump administration has pushed towards wide-scale tariffs on many imports. The White House sees these measures as part...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...