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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
sales processvideo

Picking the Right Car in the Sales Process

One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David suggests asking...
sellingvideo

Selling in the Service Drive

  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

David gives you the 7 most important words to closing the deal and tells you why you should be asking customers to buy the...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
negotiationvideo

Talking Too Much During the Negotiation

   On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
customervideo

Never Leave the Customer Alone at Your Desk

On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis discusses the pros and cons of a practice that started in the 1970's that weakens the...
customers callvideo

Two Reasons Why Customers Call Your Dealership

Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David suggests doing several things...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...

DataScan Celebrates Grand Opening of New Headquarters in Alpharetta

ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center, a thriving 26-acre mixed-use parcel located in the heart...
video

Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive

John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...
tires

Want to Increase Tire Sales? Here’s How to Do it!

With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff...
video

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening,...

James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...

What Sets Your BDC Apart From the Competition?

 On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...

Traits of Great Leadership

On this week's episode of On the Mark, Mark Tewart discusses certain leadership traits that are shared amongst great leaders as well as some...