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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
demo drivevideo

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
high turnover ratesvideo

The Problem with High Turnover Rates

  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can...
customer retentionvideo

Being Your Customers’ Liaison

After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of...
prospectingvideo

Successful Prospecting in a Digital Age

  On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting...
videovideo

Using Video to Build Your Client Base

Follow up is good, obviously.  Today though, that’s not enough.  David explains why good follow up is needed in today’s environment.
negotiationvideo

Talking Too Much During the Negotiation

  On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
closing the dealvideo

The 7 most important words to closing the deal

David gives you the 7 most important words to closing the deal and tells you why you should be asking customers to buy the...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis discusses the pros and cons of a practice that started in the 1970's that weakens the...
Saturday Morning Sales Meetingvideo

Don’t let obstacles get in your way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
sellingvideo

Selling in the Service Drive

  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...
CRMvideo

Jennifer Suzuki: Why taking notes isn’t just about your CRM

Sales are made by paying attention to details. Jennifer Suzuki, Founder of E-dealer Solutions strongly believes that concept and has embedded it throughout her...
Kerriganvideo

Will rising interest rates impact dealer profitability?

  If interest rates keep rising this year, what will be the impact on dealership profitability? In our monthly market update, we asked Erin Kerrigan,...
social media

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...
buying processvideo

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the...
leader

How to Be (and Stay) a Positive Leader

There are 2 primary emotions that inspire people to follow a leader: Fear and Love. Fear will usually yield immediate results, but the results...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

How to Harness that “Fear Factor”

What's holding you back from getting to the next level or that promotion as an F&I Director? On this week's edition of F&I Today,...

What’s the Real Secret to Success?

"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and...