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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
technologyvideo

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
rulesvideo

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...
walk aroundvideo

What to Say When Customers Say, “We Just Want to Walk Around by Ourselves”

On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
successvideo

What Stops a Salesperson From Achieving Success?

On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status...
championvideo

Be a Champion this Saturday

 What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the...
changevideo

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
customers callvideo

Two Reasons Why Customers Call Your Dealership

Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David Lewis of David Lewis...
trial closesvideo

Are Trial Closes Right for You?

On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
dealershipvideo

Getting your Car Shopper in the Dealership to Buy

People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up....
new vehicle inventoryvideo

Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips – Dale Pollak,...

On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News....
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
AIvideo

How AI Integration Can Increase Productivity and Save Costs in Your Dealership – Dr....

There are countless applications for Artificial Intelligence in the auto retail industry and the possibilities they present are endless. In fact, AI technologies are...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...