David Kain

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David has a unique background that includes automotive retail, OEM executive leadership and digital sales training and consulting. His 20 years in retail included various positions in sales and service at Jack Kain Ford, where he remains a partner today. He also was the COO and co-founder of FordDirect.com, the Internet lead provider to Ford and Lincoln dealers. In 2003, he developed Kain Automotive. Visit his website at www.KainAutomotive.com.
be-backsvideo

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...
experiencevideo

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....
AIvideo

Combining Artificial and Human Intelligence to Maximize Dealership Results

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the role that AI has to play in...
road to the sale

Road to the Sale: Selling in the Age of COVID

Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs...
digital retailingvideo

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...
languagevideo

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...
appointmentsvideo

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
dealership's websitevideo

How to Improve Your Dealership’s Website Productivity

On this week's episode of Kain & Co., David Kain, president of Kain Automotive, discusses how to make your dealership's website an easy-to-use and...
languagevideo

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...
action listvideo

Share an Action List With Your Team Daily

 As a Sales Manager, do you have action lists for your team? Action lists come in various ways, and David goes through several examples...
onlinevideo

How to Successfully Engage Your Car Buying Customers Online

Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and...
video

Five Types of Video Content To Share With Your Audience in 2020

Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
Sokalvideo

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...
digital car sales

How Digital Car Sales May Drive the Industry in Second Half of 2020

Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the...
auctionsvideo

Manheim’s Alan Lang Discusses The Benefits of Virtual Auctions

  Like many other businesses, COVID-19 disrupted Manheim operations in a huge way. Moving to an all-simulcast, digital, environment presented many logistical challenges for customers...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...