Home Authors Posts by David Kain

David Kain

David has a unique background that includes automotive retail, OEM executive leadership and digital sales training and consulting. His 20 years in retail included various positions in sales and service at Jack Kain Ford, where he remains a partner today. He also was the COO and co-founder of FordDirect.com, the Internet lead provider to Ford and Lincoln dealers. In 2003, he developed Kain Automotive. Visit his website at www.KainAutomotive.com.

Over Engineering in Your CRM

We sometimes have too much engineering in our CRMs. In fact, David says some dealerships don’t concentrate on certain tasks being done properly. See...
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The Digital Marketing Bullseye

On this week's episode of Kain & Company, David Kain discusses the "Digital Marketing Bullseye," outlining the must-do's, should-do's, and could-do's of digital marketing.  
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How to Maintain a Close Relationship with Loyal Customers

In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I'm...
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The Digital Success Guide

On this week's episode of Kain & Co., David Kain talks about one of the tools that he's been iterating at his clients' dealerships...
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Live Chat vs. Digital Chat

On today's episode of Kain & Company, David Kain discusses the differences between communicating through digital chat and communicating in person through live chat.
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If a Picture is Worth a Thousand Words, How Much is a Video Worth?

 If a picture is worth a thousand words, think about how valuable a video is with the YouTube Director Tool? According to David Kain,...
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Customer Relationship Management

On this week's Kain & Company, David talks about customer relationship management and CRM culture.
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Share an Action List With Your Team Daily

 As a Sales Manager, do you have action lists for your team? Action lists come in various ways, and David goes through several examples...
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How to Compensate Your Team

On this week's episode of Kain & Company, David talks about compensation plans and how to pay your team members fairly.
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Sending a Post-Visit Video of the Vehicle

 Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle...

Making Connections in F&I – Sell Yourself Before Selling Product

F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of...

Four Automotive Research Reports You Should Be Reading For 2019

It is no secret that there is a substantial amount of market information out there, especially concerning the automotive industry. There is always a...

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...
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Market Predictions and New Car Buying Trends for 2019 – Bill Wittenmyer

It’s crucial for dealers to start the new year off on the right foot, and that begins with being mindful of market predictions and...
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A Great Beginning Can Influence A Great Year End!

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...