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sevaa

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CBT News is an informative daily news source created specifically for the retail automotive industry, covering advertising, marketing, social media, sales/management/service training, finance & insurance, fixed ops and much more.
video

Fords CEO, Mark Fields talks about how automation will define the next decade

Fords CEO, Mark Fields talks about how automation will define the next decade Ford CEO Mark Fields talks to CNBC's Phil LeBeau about the automaker...

Enhancing the F&I Performance

Enhancing the F&I Performance Publicly owned dealership groups can provide useful F&I performance comparisons for other dealerships. Recent per-vehicle-retailed F&I-revenue averages for the six public groups...

Attitude matters in Customer Service

Attitude matters in Customer Service I’ve known Dennis Tilko for more than 30 years. In all that time, the only thing that’s changed is his...
Takata

This Weeks OEM Headlines

This Weeks OEM Headlines BMW Q2 results beat consensus thanks to demand for offroaders - BMW's second-quarter operating profit beat expectations thanks to record sales of...

Going Against the Tide

Going Against the Tide Dishon Putz got tired of selling cars. Oh, he liked the dealership business (he’s still in it) and enjoyed watching customers drive...

Tips on how to build a strong Dealership Relationship

Tips on how to build a Strong Dealership Relationship Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off...

Karl Brauer from KBB reviews July’s numbers

Karl Brauer from KBB reviews July's numbers Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest...
Takata

A Look At This Week’s Top OEM Headlines

This week's most impactful OEM headlines, including: Porsche to create more than 1,400 jobs for electric cars : Porsche will boost the number of jobs for its...
Future of Transportation

GM Looks into the Future of Transportation

GM looks into the Future of Transportation GM's CEO Mary Barra told Bloomberg that she believes the cars dealers are selling right now we will see...
Takata

A Look At This Week’s Top OEM Headlines

This week's most impactful OEM headlines, including: Fiat Chrysler creates 1,000 new jobs with $1B plant plan Fiat Chrysler Automobiles plans to spend $1 billion...
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...
profitability

Pillars Of Increased Performance And Profitability

Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
social selling

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...