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Captive Insurance

Should I Form a Captive Insurance Company?

Assessing Your Dealership’s Risk Dealership owners face many risks in today’s world. Some of these risks can be covered through traditional commercial insurance policies, such...
Auto Marketing Now

Brian Pasch: How CarNow communication is helping drive more traffic into your showroom

 Brian sits down with Tim Cox, founder of CarNow, to explore how the CarNow communication platform is helping customers engage with your website to...
Service Receptionvideo

3 Things Salespeople Need to Sell to Their Customers

Bringing Customers Back By: Glenn Pasch Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the...
video

CBT News October 7, 2016

CBT News October 7, 2016 Jermy Anspach tells us how to Prepare for 2017 Success in Honolulu Jonathan Ord, Tells us what dealers want

Mercedes Benz Groundbreaking Ceremony

Mercedes Benz Groundbreaking Ceremony The governor and two mayors joined in the groundbreaking for Mercedes-Benz USA’s new corporate headquarters in Sandy Springs on Sept. 26. The...
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
questions

Are Buyers Liars? Ask Questions That Get Honest Answers

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”  When I...
profitability

Pillars Of Increased Performance And Profitability

Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...