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Adding Vehicle Profit

How to Add $2,000 Profit per Vehicle

Let Buyers Do It at Home Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of homework—ranging from 11 to…
Industry News

Industry News

FCA Lights the Way FCA US dealerships are brightening the night for their customers who shop for new cars and trucks after sundown. FCA US has launched its “FCA Bright Initiative” that will not only provide customers and dealership employees…
Advent of Micro-Moments

The Advent of Micro-Moments: Ensuring You’re Ahead of the Game

“Some folks might think that the phrase “micro-moments” is just some buzzword that’ll fade into the background, but that isn’t the case at all.” Micro-moments are becoming a crucial part of every business’ marketing strategy for 2017 and it isn’t…
ReconVelocityvideo

ReconVelocity EVP Kalah McCoy discusses why recon software is essential for your dealership

After the start of the COVID-19 pandemic, the used-car market took off. This has created a challenge for dealers looking to get vehicles through the recon process as fast and efficient as possible. Today on CBT News, anchor Bridget Fitzpatrick…
female

Adapting to Change: Being female friendly in the service department

Being female friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces on the planet. With $7 trillion in purchasing power, women account for 85% of consumer…
General Motors

Major announcement Tuesday by General Motors focuses on EV development

On Tuesday, Oct 20, General Motors held a virtual media event to announce a multi-billion-dollar investment into six of their manufacturing facilities. At the heart of the announcement is a transition for the Spring Hill, TN assembly plant to begin…
video

How the customer experience is different in a COVID-19 world

Let’s face it, the way we do business has changed dramatically. No longer are you meeting face-to-face with consumers and trying to convince them to purchase, or even test drive a vehicle. Contactless service has become the norm. But now…
Biden

Joe Biden: “Move to the vehicles of the future”

The automotive industry has thankfully shown signs of recovery throughout the past few months and will hopefully continue to improve despite the ongoing coronavirus pandemic. This week, presidential nominee Joe Biden held a drive-in rally in Toledo, Ohio, and while…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…