This week’s most impactful OEM headlines, including:
- Toyota to launch Ann Arbor autonomous car research base
According to the Detroit News, Toyota says it will collaborate with the university of Michigan to create a major autonomous vehicle research base in Ann Arbor as part of its $1 billion dollar Toyota Research Institute in California. The hub will employ 50 engineers, faculty members and other employees and will be used for research in artificial intelligence and robotics.
- Chrysler Taps Wholesome-Dad Comic Jim Gaffigan For Pacifica Minivan Launch Campaign
Chrysler is putting its ad dollars in marketing the Pacifica Minivan and they are using real life dad of five kids, best-selling author, comedian and actor Jim Gaffigan to do that. Forbes says the approach of the “dad brand” campaign will target millennial fathers of young kids. It touts 37 minivan firsts…the company says, for an unprecedented total of 115 innovations.
- Hyundai Blitzing Market with 26 Green Machines
The Detroit Bureau says Hyundai is looking to take aim at rival (Toyota) in alternative powertrain technology. Within the next four years, Hyundai will flood the market with 26 green machines, including both battery and hydrogen-powered models. Hyundai, Kia and Genesis brands are all included in the move.
- Start-Stop Technology Is Spreading (Like It or Not)
The New York Times says like it or not, start-stop technology is spreading. Brands like Mercedes use start-stop technology, in which the system saves fuel and reduces emissions by cutting the engine when the car comes to a full stop and restarting when the foot is taken off the brake. It’s now standard in ford escapes and focuses. By 2018, Buick says all models will be equipped with it. Fiat Chrysler says the Pacifica offers it and even Cadillac and Chevy have models that use it.