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How Russell ‘Russ Flips Whips’ Richardson went from detailing to...

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Russell Richardson, also known as "Russ Flips Whips," is a dynamic force in automotive sales, blending humor, insight, and strategy to elevate the car-buying...
Doug Horner discusses the power of creating a social media presence and how salespeople can harness it to sell more vehicles.

Doug ‘BenzsandBowties’ Horner’s guide to creating an authentic and effective social...

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In today's episode of Inside Automotive, we're joined by Doug Horner, general sales manager of Mercedes-Benz of North Olmsted, to discuss the power of...
social media

Shawn Payne’s tips to improve dealership sales with social media

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In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with...
The NHTSA is investigating Tesla's FSD software following concerns raised by the automaker's social media posts. 

NHTSA probes Tesla’s FSD software amid safety concerns over misleading social...

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The National Highway Traffic Safety Administration (NHTSA) is investigating Tesla's Full Self-Driving (FSD) software following concerns raised by the automaker's social media posts.  These posts...
Two digital content creators at Mohawk Chevrolet have taken social media by storm with their hilarious and relatable videos.

How Mohawk Chevrolet’s ‘Office’ parody videos are revving up social media...

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Two digital content creators at Mohawk Chevrolet have taken social media by storm with their hilarious and relatable videos based on the hit show,...
On today's episode of Inside Automotive, Tianna Mick, joins to discuss ways dealer's sales teams can leverage authentic branding. 

Using social media to harness the power of authentic personal branding...

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Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams...
To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie joins us on Inside Automotive.

How dealerships can leverage social media to build trust and drive...

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In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use...
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

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In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique...
Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for...

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A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

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In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...