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Cox Automotive reveals streamlined portfolio for effortless dealership management — Ken...
Cox Automotive plays a critical role in maintaining the complex network of dealers, manufacturers, and vendors that comprise the modern automotive industry. Not only...
How dealers are navigating the challenges and opportunities in the industry...
As we continue to navigate the vastly changing landscape of retail automotive, it's imperative to take note of the recent developments that have shaped...
Overcoming the trust gap between in-store and digital retail — Chase...
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers....
Merchandising vehicles through story — Nathan Fox | Cox Automotive
Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access...
How are consumer preferences changing in response to digital retailing? —...
Consumer preferences have evolved rapidly in the retail automotive sector, completely changing how cars are shopped and sold in the last three years alone....
Why first-party data is more important than ever for your dealership...
During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
Maximizing dealership profits with first-party data — Jade Terreberry | Cox...
First-party data, customer information collected and stored by a business, is a powerful tool that allows companies to provide better, more efficient service. But...
The increasing relevancy of automotive e-commerce — Paulo da Silva |...
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good...
Predicting shifts in the electric vehicle segment — Jessica Stafford |...
The electric vehicle segment has undeniably reshaped the way the automotive industry and its consumers think about mobility. However, while the technology is exciting,...
The power of personalization: addressing digital retail gaps — Greta Crowley...
Research shows that car buyers who use digital retail to complete part of the purchase process online are the most satisfied with their shopping...